item is a CRM where AI agents do the work: updating records, sending follow-ups, qualifying leads, and moving deals forward. You set the direction. item executes. The value is simple: the manual work disappears, and your team spends its time selling. Follow-ups go out on time, leads get qualified the same day, and nothing slips between meetings. Talk to it like a teammate: Ask item in plain English who's worth calling this week, update a deal, or surface every account showing buying signals. It answers, acts, and reports back before you think to check in. Hand any process over to an agent: Describe a workflow the way you'd explain it to a new hire. item turns it into an agent that runs it across sales, support, and operations. No workflow builders, no setup scripts. Just your playbook, in your words. Context that stays current on its own: item connects to 100+ tools and enriches every contact and company, so customer profiles stay up to date without anyone maintaining them. Built-in lead discovery surfaces qualified prospects you haven't met yet. Custom fields adapt the CRM to how your team already works. Built to fit your stack: A developer API, MCP, and native integrations let item work alongside the tools you already run. Moving off a legacy CRM? Hands-on migration gets your team live without starting from scratch. Why teams choose item - AI agents that do the work, not just store it - Plain-English control, no technical setup - Automatic enrichment and lead discovery - 100+ integrations plus a developer API - White-glove migration from any current system